Take a stand against war, participate in the worlds first peace war (a healthier war).
People all around the world participate on the official peace day in a massive peace war, taking place on different places all over the world.
You have to buy your own ammunition, the peas. The money from the peas goes straight to feeding the people in need. This could lead to a major spin-off with the event going viral, social and getting a lot of attention world wide.
It could be launched with a campaign telling people to put peas(e) on the menu.
A healthier war + a healthier diet = a healthier world.