CREDIT
#team46 on twitter
Thom Huxtable
Cecilie Wold
Rebekka Quiroz Wiberg
Rasmus Stride
James McConnell
Lill Waldekranz
No. 53

Feet for millions

The opportunity is to harness the power of World Cup fans to achieve our goal.

Introducing an interactive game where fans pay to uncover landmines hidden on the pitches. If a mine is found a reward is won. The more mines you find the bigger the rewards. Players can also donate each time they step on one too. All of the proceeds will go to clearing land mines around the globe.

210 million supporters, 210 million landmines in the world, 1 world cup.

Feet for millions
Clearing landmines one game at a time.

> More ideas in the idea gallery