Peace is profitable
The newly found Purple Balloon Organization seeks attention for the waste of huge amounts of money which finances modern warfare. Most recently PBO has exposed the embarrassing figures; the United States of America have used to finance the war in Iraq. The embarrassment is achieved by comparing the warfare figures to other financial goals that would have been more useful to the general public of the USA - i.e. social health care.
PBO has announced to expose the truth on every war in the world by similar comparisons and visualizing this in proportion in both physical landmarks and online channels. The overall goals of PBO is to show that “peace is profitable” and to ask the general public of the nation in conflict - "Is it worth it?" and to state "You can spark change!", which should trigger an overall urge to end any kind of war and to start take care of each other.
More info: YOU-CAN-SPARK-CHANGE.COM