Killing for peace
The gaming industry decided to take action for peace. The idea: buy a weapon in a war game, destroy a gun, bullet or hand grenade etc. in real life. How it works: the money you spend buying that special weapon will be used to buy real weapon out of pawnshops, and help bringing peace to the neighborhoods. For gamers to want to participate, there will be an added value, for example: unique weapons, special features.